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#CROSS CHANNEL OST REDDIT SOFTWARE#
Try Optily’s software free for 14-days and get your ad budgets split for the most impact across all your campaigns, instantly. If you’re already running ads on Facebook and Google, make sure they’re as optimized as possible. Imagine a 6-hour outage on Cyber Monday?! Optimize your multi-channel ads This isn’t the first time Facebook’s had a global outage and the next time might be during peak season. So take a note from McDonald’s and get your feet wet before it’s too late. You don’t have to start off big, but you do want to be ready to pivot at a moment’s notice. Next time #FacebookDown is trending, you should be prepared with some ads running on TikTok, YouTube, or Twitter that you can immediately put more budget into. The benefits of multi-channel advertising What you can control is your own strategy. When it comes to channels beyond your own website and curated mailing list, you don’t have much control over them. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible *Sincere* apologies to everyone impacted by outages of Facebook powered services right now. If Facebook lost an estimated $60 million in ad revenue, imagine how much was lost in sales that those ads would have generated across its platforms? When your only channel goes down for nearly half the day, it’s not great for your bottom line. While regular users have SMS, Twitter, and other messaging mediums to fall back on, many eCommerce businesses solely use Facebook and Instagram for marketing and communication. The problem with single-channel advertising While it’s great to diversify to maximize returns, if yesterday’s Facebook outage showed us anything, it’s that you really shouldn’t put all your eggs in one basket as an advertiser. After all, each channel offers something unique for each stage of the sales funnel. At Optily, we’ve been huge fans of the multi-channel approach for years.